Women have a wonderful advantage in business and that is their natural motivation to nurture relationships. You might not be the best at what you do even though you try, you may not be the cheapest on the market or offer the most perks, but if you have a good relationship with your client you will keep them loyal to your business and oblivious to the competition. Deborah Tannen's 1990 best-seller, You Just Don't Understand: Women and Men in Conversation , explores the different conversational styles of women and men at length. Based on her research, Tannen concludes that boys' and girls' early social lives are so different that they grow up in what are essentially different cultures. Thus, talk between women and men, is in fact cross-cultural communication, fraught with as many potential misunderstandings as communication between individuals from different countries, ethnic backgrounds, languages, or religious groups. As a matter of basic world view, Tannen